Creating and policing graphic standards is not typically within the scope of work assigned to a donor relations team. Most often, donor relations teams work with a variety of materials coming from multiple sources with little opportunity to reformat the information they receive. There may even be specific directives to avoid taking leadership in the expression of the graphic identity for the organization.
Read MoreThe Phoebe Foundation is in a somewhat unusual campaign, at least for hospital fundraisers: the community is being asked to fund student housing. The Southwest Georgia Medical Student Housing Complex will provide flexible accommodations within walking distance of the hospital campus for students in a number of different healthcare residency programs.
Read MoreHeurista was engaged to conduct a top-down review of stewardship practices at the YMCA of Western North Carolina, draft stewardship guidelines and design a comprehensive set of donor recognition products. The resulting program includes brand compliant signs for naming opportunity recognition and electronic “philanthropy centers” that provide versatility for the evolving Y giving programs.
Read MoreDuring our trip to Toronto for the first annual Association of Donor Relations Professionals Canadian Regional Workshop, we visited the new Peter Gilgan Centre for Research and Learning at SickKids. It is an architectural beauty, and showcases many of the newest trends in donor recognition. First we noted the handsome lettering that so nicely identifies the building and highlights the contemporary branding characteristic of SickKids. Upon closer inspection, we were delighted to find major donors honored on the blue glass panels to the left of the entry.
Read MoreThere is now new technology that allows us to create personalized videos for individual recipients. Most commonly, they use client-supplied lists or user supplied data to interject custom graphics... like names, logos or text...
Read MoreOn a recent visit to the Cathedral of St. John the Divine in New York with my brother, Ed, we encountered these amazing signs. Read closely and note the emotions they elicit. They are such a good use of branding to bring humor to what could be a contentious, if not downright stinky situation!
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