There are two key questions that we all want to ask and they both point to donor motivation. The first is why did you give to us? The second is what will motivate you to give to us again? One can be asked, the other should never be asked. If we are to demonstrate understanding of our donors, there are some things we have to figure out without asking.

Storytelling, Engagement, StewardshipAnne Manner-McLartyOctober 20, 2016Donor Communication, donor relations, Communication, giving, interview, donors Comments

Why is brand awareness important for your donors?

Creating and policing graphic standards is not typically within the scope of work assigned to a donor relations team. Most often, donor relations teams work with a variety of materials coming from multiple sources with little opportunity to reformat the information they receive. There may even be specific directives to avoid taking leadership in the expression of the graphic identity for the organization.

Storytelling, BrandingAnne Manner-McLartySeptember 21, 2016donors, donor relations, Branding, brand awarenessComment