Designed to Scale: Donor Recognition Strategy for Health Care Systems

Phoebe Worth is a 25-bed critical-access hospital and a campus of Phoebe Health, the system providing health care for 41 counties in rural southwest Georgia. The system offers “the innovations of a progressive health care system with personalized care in a hometown setting.” In line with that approach, the Phoebe Foundation, which serves multiple campuses, encourages community-specific support and recognizes donors both at the main hospital and at the local campuses.

Engagement, Branding, RecognitionAnne Manner-McLartyJune 22, 2021Phoebe Foundation, hospital design, SignsComment

The Power of the Branded Sign

On a recent visit to the Cathedral of St. John the Divine in New York with my brother, Ed, we encountered these amazing signs. Read closely and note the emotions they elicit. They are such a good use of branding to bring humor to what could be a contentious, if not downright stinky situation!

Branding, StorytellingAnne Manner-McLartyApril 2, 2014Signs, Cathedral of St. John the DivineComment