There are two key questions that we all want to ask and they both point to donor motivation. The first is why did you give to us? The second is what will motivate you to give to us again? One can be asked, the other should never be asked. If we are to demonstrate understanding of our donors, there are some things we have to figure out without asking.
Read MoreHere is a short list and description of the commonly used types of donor recognition available to every non-profit.
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