Floyd Polk Medical Center Philanthropy Display

Heurista has a longstanding relationship with the Floyd Foundation which supports the Floyd Health, system of medical care services. The system has now grown to include three distinct campuses in northwest Georgia and nearby Alabama. Donors to the healthcare system are recognized in a prominent public corridor in the flagship hospital in Rome, Georgia. This set of displays present recognition for employee giving, annual giving, planned gifts, and cumulative giving to the system.

As the system has grown, the opportunity to recognize donors locally has gained in importance. In 2015, Heurista designed and installed a flexible, brand-specific display at Floyd Polk Medical Center, a newly constructed facility in Cedartown, Georgia. The community in Cedartown and nearby Rockmart has its own philanthropic history that will continue to grow. To foster those relationships, the Floyd Foundation created a display that coordinates with the structure, look and feel of system-wide donor recognition but conveys stories specific to the local community. There's a panel acknowledging the legacy of giving in this community, space for communicating current philanthropic initiatives, and a segment to recognize Phoebe Worth employees who participate in the SPIRIT employee giving campaign. The panels are updated annually to keep stories and list up-to-date and connected to the experience of those who work or are treated at Floyd Polk Medical Center.

Written By Anne Manner-McLarty

Anne Manner-McLarty is the managing editor of the Journal of Donor Relations and Stewardship. She founded Heurista in 2011, a leading resource for consulting specific to donor relations and stewardship, with particular expertise in the donor recognition program design and implementation.