Creating and policing graphic standards is not typically within the scope of work assigned to a donor relations team. Most often, donor relations teams work with a variety of materials coming from multiple sources with little opportunity to reformat the information they receive. There may even be specific directives to avoid taking leadership in the expression of the graphic identity for the organization.
Read MoreOriginally founded in 1911 through a gift of $25,000 from Francis Flagg Putney, the Phoebe Health System has grown to serve as the major medical center for Southwest Georgia with multiple campuses and a full range of medical services. When the gift was made, Mr. Putney required three things: that the hospital be built of brick, that it serve anyone regardless of ability to pay, and that it be named for his mother, Phoebe.
Read MoreRecently I had the good fortune to visit the North Carolina Museum of Art in Raleigh. I was in heaven–a beautiful building, an excellent and varied collection and a lot of quality donor recognition to think about.
Read MoreThe Youkey Education Plaza was dedicated in honor of Dr. Jerry Youkey, Dean of the USC Medical School at Greenville, and his wife Sharon Youkey, for their tireless support of medical education. It supplies a tasteful new horizon for exterior recognition on the beautiful Greenville Hospital System campus. The exterior program will mean greater opportunity for recognition for both the new medical school and the GHS Foundation.
Read MoreThe Conservancy’s recent campaign raised $38.5 million dollars, more than double the amount they’d been told was possible. This allowed for the full renovation of the campus, including five new buildings using many energy-saving features and expanded activities for visitors.
Read MoreThere is now new technology that allows us to create personalized videos for individual recipients. Most commonly, they use client-supplied lists or user supplied data to interject custom graphics... like names, logos or text...
Read MoreThe University of South Carolina and Greenville Health System are in campaign to raise funds, primarily around scholarships, for the medical school. This partnership has posed many questions about donor stewardship. Both USC and GHS have long-standing donor recognition standards, but both were willing to make concessions for this unique entity.
Read MoreOn a recent visit to the Cathedral of St. John the Divine in New York with my brother, Ed, we encountered these amazing signs. Read closely and note the emotions they elicit. They are such a good use of branding to bring humor to what could be a contentious, if not downright stinky situation!
Read MoreOn February 19, 2014 the AFP Western North Carolina monthly meeting was mesmerized by the work of Trivette Images. Dylan Trivette spoke of the power of creating a custom video for non-profit motivational storytelling and fundraising and shared examples of his work.
Read MoreNearly two years ago, Heurista began working with the Tuomey Medical Center to research and design a history exhibit to launch their centennial celebration. The project was based around a series of historical characters and the custom branding for the centennial year.
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