I had the good fortune to be in Ho Chi Men City, Vietnam for Tet, their Lunar New Year celebration. I returned home with an excitement about the concept of vibrancy and how placemaking can be measured.
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Heurista recently completed a fun, interactive campaign recognition display at Hammond School, a private K-12 school in Columbia, SC. We were engaged to create a donor recognition strategy for the 50 Forward: the Campaign for HAMMOND, a campaign list that would be represented in three locations on campus- the new Innovation Center, the lower school gymnasium, and the lower school playground.
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Here are the ten questions I ask in the process of investigating the appropriateness of digital donor recognition. Some relate to clarifying your needs, some to readiness and sustainability and some to design. Don't get me wrong, if enough of the answers point to the use of digital donor recognition, I'm game!
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With the advent of technology, place is no longer bound to a physical location like a building, area or campus. Place is so much more than a particular point in space. Place is the role one plays in a particular community or context. Place is a position in an order or hierarchy. Most importantly, place can be used as a verb meaning to remember or recognize. Placing is the act of recalling one's engagement with the community, including shared values, experiences and understanding.
We are curious about the emerging Virtual Reality communication platforms and innovations and specifically what opportunities they bring to Philanthropic Placemaking. We stalk the latest VR news. We use our team in NYC to participate in most opportunities to strap on the next brand of headset, leave the real world and experience a creative VR team’s virtual place. They are all worth the trip.
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There are two key questions that we all want to ask and they both point to donor motivation. The first is why did you give to us? The second is what will motivate you to give to us again? One can be asked, the other should never be asked. If we are to demonstrate understanding of our donors, there are some things we have to figure out without asking.
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How often should you communicate with your donors?
As you construct a communication plan, be mindful of the level of intimacy implied by different types of activity or communication channels. Always be respectful of the individual donor’s request for privacy, keeping in mind that there are degrees of anonymity.
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As we all well know, the experience surrounding an event starts long before the attendee arrives at the physical location. Events should be designed with the pre- and post-event communication strategies in mind and the experience of those components should be managed and branded with care.
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Originally founded in 1911 through a gift of $25,000 from Francis Flagg Putney, the Phoebe Health System has grown to serve as the major medical center for Southwest Georgia with multiple campuses and a full range of medical services. When the gift was made, Mr. Putney required three things: that the hospital be built of brick, that it serve anyone regardless of ability to pay, and that it be named for his mother, Phoebe.
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For well more than a decade, families in Catawba Valley, North Carolina have celebrated the birth of their children with medallions placed in the hospital corridors.
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